Glossary
Cold outreach, term by term
122 definitions covering the words that come up while setting up sending, buying contact data, and keeping campaigns compliant. Each one answers in a sentence and links to the deeper guide.
Cold Email and Outreach
cold emailfollow-up emailsubject linepreheader textmerge tagspintaxemail A/B testreply rateemail cadencemultichannel outreachSDRaccount executiveprospectingLinkedIn outreachemail signatureopt-outdouble opt-indrip campaigntrigger emailsending windowtime zone sendingunified inboxpositive replyout-of-office reply
Deliverability and Sending
email deliverabilityspam filterspam scoreemail blocklistgreylistingSMTP throttlinghard bouncesoft bouncecatch-all domainfeedback loopcomplaint rateseed listinbox providerSMTP relayemail headerMessage-IDList-Unsubscribeone-click unsubscribespam folderdelivery deferralsending domainsubdomain sendingdomain ageshared IP
Email Authentication
Contact Data and Enrichment
email verificationideal customer profileB2B contact databasedata enrichmentfirmographicstechnographicstotal addressable marketSIC codeNAICS codejob title normalisationseniority levelcompany size banddata appendwaterfall enrichmentcontact recordlead vs prospectmarketing qualified leadsales qualified leaddata decayGDPR lawful basis